Yahoo! News UPDATE: ConferenceIQ Chooses Gamification From Bunchball to Encourage Reviews by Business Conference Attendees

About ConferenceIQ

ConferenceIQ is a global directory of business events and speakers and the leader for independent user-based ratings for business events and speakers.


ConferenceIQ was founded by business event pros David B. Wheeler and Lise Puckorius in 2011. Wheeler and Puckorius have spent their careers building events, conferences and companies and felt that there was a need for an online destination to get unbiased information about conferences, events and speakers and a tool for speakers organizers to promote their events.
The initial focus of ConferenceIQ is providing an independent attendee focused website for information on business events and the speakers at these events, an opportunity for attendees to provide feedback and ratings of events and speakers and a platform for event organizers and speakers to promote their offerings.

ConferenceIQ is for:

    ➼ Business Event Attendees
    ➼ Conference and Event Organizers
    ➼ Speakers
    ➼ Vendors and Suppliers to the Business Event Industry
    ➼ Event Industry Partners
    ➼ Media

ConferenceIQ is rooted in Chicago, Illinois, and Spruce Pine, North Carolina, but has a global outlook and reach. For more information contact us at


Meet the Rest of the Team


Bruce Black, Phoenix, Senior Adviser

Bruce Black has over 25 years of experience in starting, growing and leading organizations that consistently achieved stakeholder results. He started his first business at 29. He and his team strategically grew it to $600 million, ranking 12th nationally in its industry. Bruce also co-founded a company that later went public as Successories.

An inaugural member of the University of Illinois at Chicago Entrepreneurship Hall of Fame, Bruce is an entrepreneur and executive with significant strategic, business development, change management, customer engagement and leadership experience in early stage and developed organizations. Bruce has bought and sold numerous businesses and understands the critical issues owners and stakeholders face in, growing, evolving and successfully exiting their businesses.

He is a results-oriented, collaborative, decisive leader with proven communication, team development and service leadership skills. Since 2008, he has been putting his considerable M&A advisory skills to work helping business owners develop and execute successful exit plans of their own. He also mentors early-stage companies and young entrepreneurs.


cutmypic (2)Lawrence Chia, Hong Kong, Senior Adviser

Mr. Lawrence Chia is the Group Chairman and CEO of the Hong Kong-listed Pico Far East Holdings Limited. Founded in Singapore in 1969, Pico today employs some 2,400 permanent staff with sales networks and production facilities in 37 major cities across Asia, Australia, the Middle East, Europe, North and South America. In the 2012 financial year, Pico Far East Holdings reported a turnover of USD 500 million.

Lawrence Chia was educated in the United States, graduating from the University of Tennessee with a Bachelor of Science in Business Administration with highest honours.

Before assuming the Chairmanship of Pico Far East Holdings Limited, he was the Managing Director of the Pico Group of companies in Europe and North America, and was based in London for six years. He has personally serviced many high-profile multinational corporations exhibiting in key trade shows all over the world. Decades of experience in the exhibition and event marketing industry have helped Mr. Chia contribute significantly to the growth of the company – particularly in the area of international sales and marketing. This experience has propelled both the vertical and horizontal expansion of the Group. He provides the strategic direction for Pico’s diversified business in creating integrated and powerful brand engagements across multiple activation platforms – from exhibitions, events and world expos; to retail and branded environments, museums and themed environments, visual identity solutions, sport marketing and overlays, and facility management and consultation.

In 2006, Mr. Chia was granted the International Executive in Sport and Entertainment Award by The University of South Carolina in the United States.  Mr. Chia is currently a member of the Academy of Visual Arts Advisory Committee for the Hong Kong Baptist University and is also the Vice-chairman of the Singapore Chamber of Commerce (Hong Kong).

In 2012, under Mr. Chia’s stewardship, Pico won the Event Marketing Agency of the Year Gold Award presented by Marketing Magazine.


Roy Sheridan, London, Senior Adviser

A Politics graduate from Sussex University, Roy joined IBM in 1973 as a Systems Engineer going on to organize product roll-outs and represent the UK at worldwide conferences. In 1980 he became European Marketing Manager for Palo Alto-based start-up Nestar Systems. Nestar had developed a pioneering Local Area Network (LAN) for the Apple PC, including an early but fully-functioning email system.

In 1982 he joined Wang Computer, at that time the fastest-growing computer company in the world. As Marketing Communications Manager, he worked on major projects including commissioning Wang UK’s first TV commercial and sponsoring the Lotus Formula One motor racing team.

In 1985 Roy went freelance and spent the next ten years working with major clients (BT, Philips Business Systems, Xerox, Imagination etc.) to develop creative business strategies and innovative marketing communications.

Roy invented the electronic postal scale in 1996 that linked to a PC to provide comparative costs of all the major couriers in the UK and US.

In 2007 Roy developed the Best Things On Earth. He partnered with Colin Larkin to form Hammer & Wolf Ltd (the name reflecting their rival football interests).

Roy spent 2012 as interim Operations Director for Eruma, a publicly-quoted company with divisions in anti-terrorist products and low-energy lighting systems.


1000 Buddhas – Technology & Design Partner

1000 Buddhas is a Digital Media Agency has worked with ConferenceIQ from the start on project management, graphic & web design, web development & CSS, SEO & social media marketing.

Write Me a Jingle – Video Animation Partner

WMAJ creates unforgettable music for some of the biggest brands in the world and is armed with a diverse blend of talented writers, producers, musicians, video animators and engineers.  WMAJ created our introductory video.